Intelligent Project Solutions tasked me with a complete branding and website overhaul.

No design guideline

Developer-first mindset

No Figma file

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Create a brand guideline

Create a customer-first experience

Start a design system from zero

Step One

Persona Development

Step Two

Journey Mapping

Also asked them to map out what they would want to see.

Which turned into this.

Step Two.5

Page Matrix

Step Three

Create the Design System (using Atomic Design)

This also included

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new typography set

new product logos

new marketing logos

refined colour palette

Step Four

Build. And Build. And Build. And Fix. And Build.

Key Takeaways

Being the Project Manager while working in different timezones is very challenging - the next "available meeting" is a minimum 48 hours away. Always waiting.

Take matters into your own hands. The Wordpress development was slower than anticipated. I jumped in and did the fixes I could and the adjustments I wanted.

Feedback. Feedback. Feedback. Continuously asking everyone to critique everything. I do not want "it looks fine", I want "it looks perfect".

made with and  in port moody, bc